1 Cliff Road Epping NSW 2121

More crap being built. When are developers going show a little aesthetic prudence? They, along with residents who greedily muster together to sell their homes to developers have destroyed the fabric and integrity of suburbia.

Yes, this is for a monstrous sign facing into Rosebank, (a heritage conservation area) originally illegally erected (see plans). Developers always get their way. With the monstrosities erected around here which are half empty, all the letters we've written to object - we might as well give up because developers always seem to win.

Both my wife (whom is Chinese) and I agree that it is exclusionary. We are both for multiculturalism and are first generation immigrants ourselves, but having non-english signs on residential developments sets a precedent for other developments to do the same and create homes targeted towards certain ethic groups while excluding others. I have no problems with them applying to have a fish pond or the name of the development displayed. However, the non-english chinese signage in the current housing climate will only exacerbate xenophobic attitudes (as demonstrated by the recent news articles on this development and its signage). It will also be an easy target for vandals who do not agree with having it and cause even further issues down the track for residents and Parramatta City Council.

This sign is huge, out of character and most intrusive. It can be seen clearly for the entire length of Rosebank Avenue (approximately 270 meters). This street is an interwar heritage conservation area and the sign negatively impacts on its integrity. The council must uphold some standards regarding heritage in the area as it is disappearing rapidly. It is a thinly veiled advertising sign (regarding schools in the suburb) which will be impacting Rosebank Avenue long after the developer has moved on.
It is basically exclusionary which will set an unwanted precedent in the suburb.

The sign facing Rosebank Ave should not be approved as
1. This was illegally erected. In councils approval, it is clearly addressed the characters should facing toward inside, not outside, however, the builder deliberately violated that condition. Should this got approved, it would definitely be a precedence that builders can arbitrarily ignore the approval conditions. In fact a lot of them are busy doing that, (like in another one: BC/27/2018)
2. The signage is enormously intrusive to the heritage value of Rosebank Ave, sitting on the vicinity of a heritage conversion area, the building's form and character should be sympathetic. But the builder completely ignores this point and this sign will put a detrimental impact to the HCA if it gets approved.

I object to the modification in retrospect of the unapproved signage by way of adding a brass plaque. It seems a band-aid solution to appease council and the courts.

Also, brass plaques are often stolen for their financial value for scrapping so an unacceptable solution. There is no mention of the size of this brass plaque (that I can see) so again unacceptable unless it is of equal size to the Chinese characters in situ.

The current sandstone sign should be removed altogether and remade so that ALL mention of name and meaning in both English and Chinese is all in sandstone in order to not appear as an oversight, but in order to be of equal value which shows harmony and inclusiveness in the community for all residents and visitors.

I would like to add the support of myself and my family, four households all living in Epping, including one member of Chinese background and members with various cultural backgrounds. We all agree that the sign is non-inclusive and out of character with the surrounding conservation area. It should be replaced with a sign which is inclusive of all cultures and nationalities and which complies with Council regulations.