It would appear that the signage on the building at 170-174 New Town Road was already erected before the application was submitted to council. It is very loud and has obviously not been designed professionally to suit the location. As it is sighted by all thoroughfare on New Town Road, its presence influences the presentation of the entire streetscape in a negative way. Three large red and white signs for one business is inappropriate. One aesthetically pleasing sign per business would be more suitable.
J Harrison
commented
They are big signs and bright red, but no worse than the ones at the Skin Cancer Clinic and Hotondo Homes. I think something in a colour more in keeping with the nature of the business and the building would look a lot nicer.
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